Around the world, video usage has soared over the past year. People watch an hour and a half of video content every day on average, with about 15% of viewers watching more than three hours daily. If you’re a marketer, you and your team are likely thinking about how to use video to deliver ROI for your business, and you’re not alone. 91% of businesses say video is an important part of their marketing strategy, and 99% of businesses who used video last year say they’ll continue to do so.
But creating great content isn’t the only effective video marketing strategy; many marketers are looking to video SEO to support their content efforts and drive traffic, boost conversions, and outperform the competition.
There’s plenty of evidence that proves video SEO is a necessary consideration for any high-performing SEO strategy. One of the reasons video improves SEO is because it can increase overall engagement on your website, which is critical for success in the search engines. For example, when people watch a video on your website, they often spend more time on your site than they would scrolling through text. Videos also help customers quickly and easily understand your product, and when someone understands your product and its benefits, they’re more likely to visit other pages to find more information. These two metrics – time on site and pages per session – were recently found to be the second- and third-most important factors in a search engine ranking factors study conducted by SEMrush.
You can either create an explainer video by yourself with the help of free software or Let us Create An Insightful Explainer Video for you. The impressive return on investment from explainer videos has led to an increase in demand for explainer video services. Take a look at some of the best explainer video agencies to get the best value for the money you invest.
How Can Explainer Videos Help Improve SEO Rankings?
You can use explainer videos in various ways that allow you to enhance your organic rankings. Here are the ways explainer videos can help in boosting your SEO outcomes
Search Engines Feature Videos
Google features videos on its search results. Below is a screenshot of generic keyword “video marketing.”
When you are optimizing your video for a video platform such as YouTube, your optimization automatically works for Google as well. It is like killing two birds with one stone. The great thing about an explainer video is that there is no end to creativity. Make your video and thumbnail extraordinarily insightful and creative so you can extract searchers to your channel.
Increase Your Chances for Quality Backlinks
There are thousands of websites on the internet, and you cannot expect authoritative sites to link to random web pages without any cogent reasons. You need to provide fantastic information that will add value, not only to your audience but also to the website that is linking to your page.
The explainer video has a fantastic ability to present facts, statistics and useful insights in an entertaining way, which is appealing for any webmasters. You can publish your explainer video on various video-sharing platforms along with your webpages, which will increase the chances of others finding your video and linking to you.
Transcribing Explainer Videos Allow Search Engine Bots to Rank Your Page For More Keywords
There are many benefits of transcribing your explainer videos. At first, it will enable your users to read the text you are explaining in the video. You can convey your message to your viewers even if they play the video in a mute mode on Facebook.
It will also make it easier for search bots to scan through your text and rank your video for multiple keywords.
Higher Retention Rate
People are more likely to stay on the video until the end if they’re viewing shorter videos. In the case of explainer videos, most of them are shorter in length — usually less than 2 minutes — and these videos are usually straight to the point. Search engines love videos that keep their audience engaged longer.
Better Social Signals
The explainer video is not just for publishing on a single platform. You can use the same video for multiple platforms, which not only broadens your reach but will also increase backlinks and indicates strong signals.
Recently, Google and other search engines have included social signals as a significant ranking factor. By publishing your explainer videos on various social media sites, you will establish yourself as an authority.
Higher Click-Through Rates
Many internet users are eager to consume insightful information in a short time. There are no better ways to meet this need than an explainer video. If you manage to come up with a stunning thumbnail combined with an alluring title and meta description, the searchers will most likely click that link.
The higher click-through rate gives a positive signal to search engines, and they will eventually promote your page.
More Engagement Means Better Rankings
This study below has found that videos get 1,200% more social shares in comparison to image- and text-based content on social media platforms.
People will not only share your videos but will also like and comment on explainer videos because of the immense value they provide in a short time. Also, they will be willing to visit other pages, such as an opt-in page or a product page, after watching the video, which will improve the performance of multiple pages.
Clearer Voice Will Impact the Voice Search Performance
This study predicts voice search to gain massive momentum in upcoming years. Google and other search engines love videos and media files that have a clear and concise voice. In the case of an explainer video, you offer search engines precisely what they are looking for, making it easier for search bots to understand and rank your page. These days, you should also optimize your website for voice search.
Improve the Value of Your Blog
Gone are the days when a standard text blog used to perform well on search engines. You will not get a desirable return from your investment if the whole blog revolves around text content. It is essential to add media files, such as videos, images and so on.
You can easily embed your explainer video to your blog, which will tremendously increase its value. Your visitors will probably stay on your blog for at least 2 minutes (assuming your video is 2 minutes long).
If your video sparks the interest of visitors, they may read the whole blog as well.
Increase Your Chances of Convincing Influencers to Share Your Content
It is essential to reach out to other influencers in your industry if you are to increase your chances of enhancing the reach of your video and adding quality backlinks. You should not be too pushy with your emails and direct social media messages, however. Go through the information regarding reach-out strategies if you want to understand more about it.
If you reach out to influencers with explainer videos, they will be more eager to share your content.
Now, It’s Your Turn
Are you satisfied with the quality of our content? I hope the words of this article have made you think a bit about considering explainer videos, not only for promotion but also for boosting your SEO performance.